Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.
Comprehensive keyword research
We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely through out.
Landing page conversion optimization
If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
Split testing and comparison of ads
We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.